In this big, magical entrepreneurial world, it's easy to get overwhelmed with all of the things you need.
And then you get these two thrown your way:
Personal Story + Signature Talk (which = what I call) Your Signature Story
But regardless of all the reasons why you haven't gotten to writing your
Signature Story yet:
"WTF do I write?!"
"What if I share the wrong things?"
"What if I hurt someone?"
"What if I've been through too much, and no one can relate to me?"
"What if I really am just THAT boring and have nothing to say?"
"I reeeeaaaaally never wanted to speak on stage anyways."
"And good God, what if I don't sell ANYTHING?!"
Today, you're gonna learn some unexpected ways to use your Signature
Story to make your entrepreneurial dreams come true!
PLOT TWIST #1: YOUR SIGNATURE STORY ISN'T JUST FOR STAGE
When someone says the words "Signature Talk" to you, I'm willing to bet you immediately think of a stage, a mic, and hundreds of pairs of eyes staring at you through a spotlight.
Fact is, more often than not, that's not reeeeeaaaallly where you're gonna be sharing your Signature Story.
Your Signature Story can be used on webinars, telesummits, video summits, workshops, blog posts, articles, podcasts, interviews, talk shows, and so much more. If you've got a business + you wanna be visible (aka: fill up that treasury + build your Queendom), then you gotta have a Signature Story.
PLOT TWIST #2: WHETHER YOU WANT TO OR NOT, YOU'RE ALWAYS GIVING A SIGNATURE STORY IN YOUR BIZ ANYWAY
If you're sharing stories or giving advice in your biz, especially staple bits that are your go-tos, then pumpkin, you've got a Signature Story. Maaaaaybe not a good one, but it's still there.
Any time you open your mouth or move those graceful little fingers across the keyboard to offer up your expertise and/or experience, you're composing your Signature Story. So you might as well do it with intention.
PLOT TWIST #3: SIGNATURE STORIES ARE WAAAAAY MORE POWERFUL THAN SIGNATURE TALKS
Yes, there is a difference between a Signature Talk + a Signature Story.
Signature Talks are extraordinarily useful (and I'm kinda in love with them), but Signature Stories create a more intimate experience + bond for the audience because they are crafted with story, connection, and impact in mind.
Signature Talks focus on value, inspiration, and action (all good things).
Signature Stories take all of those things and add in professional level entertainment, community building, and intimacy.
Your Signature Story quickly becomes the hallmark of your brand's viability for long-term brand loyalty.
PLOT TWIST #4: YOUR FIRST SIGNATURE STORY IS A GATEWAY TO MANY GREAT SIGNATURE STORIES TO COME
Once you understand how to craft your first Signature Story, it's easy to keep creating new ones. Which is perfect so you'll have one in your back pocket at the drop of a hat to fit any professional situation you find yourself in.
Besides, delivering your great Signature Story is one of the best ways to create a demand for your expertise + presence, which positions you as a Go-
To Expert in your field. Can I get a "Holla!"? :)
What Signature Story fears are you ready to let go of? Which ones do you need help releasing?
Post in the comments below <3