When you’re telling stories + your audience is engaged, you’re activating the same parts of your audience’s brain as yours. The better you become at storytelling + utilizing storytelling techniques, the more sections of your audience’s brain light up, leading to higher quality memory encoding.
In other words, when you tell your audience a great story, they’re more likely to remember it + remember you as the expert of the subject you’re talking about.
The cool part? This is equally effective in writing as it is in person, on video, or listening to audio. You can pick your favorite communication medium and run with it!